Circular Economy & Supply Chain Management: MIPS, Advancing Circular Economy through Material Innovation

MIPS, a company that specializes in helmet-based safety, informed Montanaro, one of Brunel’s small-cap equity managers, that they are using an increasing amount of Post Industrial Recycled (PIR) materials in their products. Pleasingly, MIPS set an ambitious target to incorporate approximately 15% of their total product volume with PIR materials in 2023, demonstrating a proactive approach to sustainable material use and waste reduction.

Following these engagements, Montanaro joined the Global Plastics Treaty run by the Ellen MacArthur Foundation (EMF) in the third quarter of 2023 as part of their collaborative engagement efforts. The coalition seeks to unite companies that are committed to finding solutions to the plastic waste problem and accelerating the transition to a more sustainable and circular economy for plastics. Their main responsibility is to encourage companies to improve the entire life cycle of plastic products, from design and production to end-of-life solutions, to minimise their negative impact on the environment and human health via engagement.

At the time of publication (May 2024) Danone were held in our Smaller Companies Equities portfolio.